Beauty without
a dress code.
Formulas built for every face — tested on the skin tones the industry kept ignoring.
Organized by mood,
not gender.
Morning Soft
Tinted moisturizers & balms
Whisper-light glow. Nothing sharp, nothing forced.
Blur Veil Tint
Skin but better
Cloud One
Key Ingredients
Best For
All skin types · Buildable coverage
Dew Balm
Feed your lips
Bare
Key Ingredients
Best For
Dry lips · Overnight repair
Glow Serum Blush
Flush from within
Sunrise
Key Ingredients
Best For
Oily to normal · Lightweight formula
Night Loud
High-pigment lips & metallic liners
Full volume. Stage lights or street lights — it holds.
Stage Lip
Built for 4-hour shows
Velvet Plum
Key Ingredients
Best For
Long-wear · Stage & editorial
Liquid Chrome Liner
Metallic that moves
Gold Rush
Key Ingredients
Best For
Eye & face · Waterproof formula
Glitter Gloss
Catch every light
Holo Pink
Key Ingredients
Best For
All occasions · Non-sticky
Everyday Armor
Setting sprays & concealers
The invisible foundation. What stays when everything else moves.
Hold Mist
8-hour lock-in
Universal
Key Ingredients
Best For
All skin types · Humidity-proof
Cover Fluid
Invisible, undetectable
Porcelain
Key Ingredients
Best For
Full coverage · Skin-care infused
Blur Powder
Soft-focus finish
Translucent
Key Ingredients
Best For
Oily skin · Travel-size available
Build Your Kit
Three questions. Four products. One bundle made for exactly who you are right now.
Question 1 of 3
Your skin tone range?
Real faces, real stories.
From drag stages to first-time kits — every shade has a story.
"I've been doing drag for six years and Stage Lip is the first product that actually survives my whole set under hot stage lights. The Velvet Plum shade is everything I didn't know I needed."
Jordan Reyes
Drag Performer · Chicago
"As someone building their first makeup kit, walking into stores always felt like I was in the wrong aisle. Swatch is the first brand that felt like it was made for me without making a big deal about it."
Avery Kim
Non-binary · Brooklyn
"Bought the Cover Fluid in Mahogany after years of struggling to find my shade in other brands. It blends like skin. My partner bought the same product in a completely different shade and we both love it."
Dominique Okafor
Makeup Artist · Atlanta
"Bought this as a gift for my best friend who's non-binary and building their first kit. They cried. The packaging, the shade range, the fact that nothing says 'for women' anywhere — it all just felt like respect."
Sam Whitfield
Ally · Portland
"The Glitter Gloss in Holo Pink goes everywhere — lips, lids, cheekbones. I perform three nights a week and it photographs insanely well under UV. Nothing else comes close."
Riley Santos
Burlesque Performer · NYC
Shades Available
47+
across all undertones
Born in a Brooklyn
apartment.
Every shade was tested on the skin tones the industry kept ignoring. Every formula was developed for the faces that didn't fit the binary between "men's grooming" and "women's cosmetics."
We didn't disrupt the beauty industry. We just stopped waiting for it to include us.